The Evolution of Change - 7 top tips for effective change
Tracy Whybrow, Partner and Change Strategist at INVOLVE explains how to avoid failed change programmes and instead help companies to evolve and develop. This article originally appeared at HRZone.co.uk on 12 June 2008.
Companies around the world are required to evolve and undergo change faster than ever, whether it's a re-branding exercise, the result of an acquisition or the appointment of a CEO with a new strategic vision.
Classically, what happens in these circumstances is the development of a new vision, strategies and values, which add further layers of complication to an already burgeoning organisation.
"Too many companies hold the view that business change is a move from one state to another that has to be controlled and managed in a consistent, structured way."
The change management consultants then arrive to turn this into a huge change programme, to manage and control the process and move the organisation from A to B. A year later, after generating initiative overload, the programme is going nowhere and begins to flounder and die.
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